Pure Ingredients for Genuine Care
Carefully selected components provide nourishing support and natural flavor that delights every pet. Each formula is crafted to sustain energy, boost immunity, and promote healthy digestion, helping every pet feel their best.
Trusted Nutrition
Formulated by veterinary nutritionists using only recognizable ingredients you’d find in your own kitchen. No mysterious by-products or fillers that leave you wondering what you’re really feeding your pet.
Real Meat First
Every recipe starts with deboned chicken, salmon, or beef as the #1 ingredient. Your pet gets the protein they crave and the amino acids they need for strong muscles and sustained energy.
Proven Results
Pet parents report shinier coats, better digestion, and increased energy within weeks of switching. Backed by feeding trials and third-party testing for safety and nutritional adequacy.
Purposeful Recipes
Whether your dog needs grain-free options, weight management support, or your cat requires indoor-specific nutrition, each formula targets real health needs—not marketing trends.
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A Range for Every Pet

Adult Sensitive Stomach and Skin Chicken and Rice Dry Dog Food

Indoor Kitten Salmon and Rice Dry Cat Food

Adult Digestive Support Salmon and Rice Dry Cat Food

Adult Salmon and Rice Tender Blends Dry Dog Food

Small Breed Adult Sensitive Stomach and Skin Salmon and Rice Dry Dog Food

Adult Healthy Weight Chicken and Rice Dry Dog Food

Adult Sensitive Stomach and Skin Chicken and Rice Dry Dog Food

Digestive Support Adult Chicken and Rice Dry Dog Food

Adult Tender Blends Chicken and Rice Dry Dog Food

Answers to Common Questions
Yes, specially designed formulas for young animals contain essential nutrients to support healthy growth.
Each recipe includes natural, carefully selected ingredients that help sustain the animal’s energy and well-being.
No, all formulas are crafted without artificial preservatives, colors, or flavor enhancers.
For animals with sensitivities, there are specially designed recipes, such as those based on single-source proteins or grain-free options.
Yes, there are formulas specifically developed to support healthy digestion and sensitive stomachs.
It is recommended to gradually transition to a new diet over 7–10 days to avoid stress on the animal’s digestive system.
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Built by Pet People, For Pet People
Authority started in a small Colorado kitchen where our founder, a veterinary nutritionist, was frustrated by the compromises she saw in commercial pet food. She began crafting recipes that prioritized what dogs and cats actually need—not what marketing departments thought would sell. Today, we’re still that same team of pet lovers, veterinarians, and food scientists who refuse to cut corners on ingredients or nutrition. We source from trusted farms, test every batch, and stand behind what goes into your pet’s bowl because we feed it to our own four-legged family members first.
